SUPERMAN RETURNS

“SUPERMAN RETURNS’ takes off two days early”

Warner Bros. Pictures hopes “Superman Returns” will be able to leap an extremely long weekend in a single bound.

The studio has decided to move up the release of the film to June 28, getting a two-day jump on what for many people will be a four-day weekend, with July 4 falling on a Tuesday. It had been set to open June 30.

The decision was made with an eye toward the past successes of competitors’ films, when Sony’s 2004 “Spider-Man 2” and Paramount’s 2005 “War of the Worlds” opened early ahead of long July 4 weekends and did well in the weekend box office.

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Posted on June 5, 2006, in Superheroes, Superman and tagged . Bookmark the permalink. Leave a comment.

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