“SUPERMAN RETURNS’ takes off two days early”
Warner Bros. Pictures hopes “Superman Returns” will be able to leap an extremely long weekend in a single bound.
The studio has decided to move up the release of the film to June 28, getting a two-day jump on what for many people will be a four-day weekend, with July 4 falling on a Tuesday. It had been set to open June 30.
The decision was made with an eye toward the past successes of competitors’ films, when Sony’s 2004 “Spider-Man 2” and Paramount’s 2005 “War of the Worlds” opened early ahead of long July 4 weekends and did well in the weekend box office.