Box Office 2/13/2011

Last week, Adam Sandler and Jennifer Aniston — stars of Sony’s new comedy Just Go With It — joked there was enough room at the box office for both them and teen icon Justin Bieber.

Barely, as it turns out. According to weekend estimates, Go With It opened to an estimated $31 million from 3,548 theaters, while Paramount’s Justin Bieber: Never Say Never far outpaced expectations in grossing an estimated $30.3 million from 3,105 locations, including 2,156 higher-priced 3D runs.

The race won’t officially be called until Monday morning, when actual Sunday numbers are tallied, although most box office observers expect Go With It to retain the lead.

Never Say Never’s cume is $31 million when folding in the $740,000 grossed from special screenings on Feb. 9. The performance of the hybrid biopic-concert film further solidifies Bieber’s star status and the financial power of his girl-driven fan base.

Go With It is off to a solid start, but will need good legs over President’s Day weekend. Sony also is expecting a spike tomorrow on Valentine’s Day.

Overseas, the Sandler-Aniston film opened to $5.1 million from a handful of markets, including the U.K. and Mexico, for a global bow of $36.1 million.

Disney’s 3D family entry Gnomeo & Juliet did strong business in debuting to an estimated $25.5 million from 2,994 locations, scoring the best February opening for an animated pic (not a primetime month for toons). Rivals credit a strong marketing campaign for the film’s success, as well as great reviews. Film came in No. 3.

Focus Features’ Channing Tatum Roman epic The Eagle, the weekend’s fourth new wide player, opened on the high end of expectations, grossing an estimated $8.6 million from 2,296 theaters to place No. 4.

Among limited openers, Fox Searchlight’s comedy Cedar Rapids scored the best location average of the weekend. Pic grossed an estimated $310,789 from 15 theaters for an average of $20,179.

Back on the top 10 chart, Screen Gems’ The Roommate held well in its second weekend, grossing an estimated $8.4 million for a cume of $26.1 million in its first 10 days. The thriller came in No. 5.

The Weinstein Co.’s awards frontrunner The King’s Speech continued to succeed, coming in No. 6 and grossing an estimated $7.4 million for a domestic cume of $93.9 million.


Posted on February 13, 2011, in Box Office. Bookmark the permalink. Leave a comment.

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