Box Office 3/6/2011
Boosted by a great Saturday, Paramount’s quirky toon Rango — voiced by Johnny Depp — opened to an estimated $38 million from 3,917 theaters to score the top opening of 2011 for a non-holiday weekend.
But the downward spiral at the domestic box office continued, at least compared to last year. Revenues were down more than 30% from 2010, when Depp starrer Alice in Wonderland opened to a dazzling $116 million. However, the weekend was ahead of 2009 and 2008 — good news for Hollywood.
Landing at No. 2 after Rango was Universal’s Matt Damon-Emily Blunt starrer The Adjustment Bureau. The sci-fi romance thriller opened to a solid $20.9 million from 2,840 theaters, while CBS Films’ Beastly placed No. 3, debuting to a better-than-expected $10.1 million from 1,952 theaters, according to Rentrak.
The one sour note of the weekend: Relativity Media’s Topher Grace R-rated comedy Take Me Home Tonight, which opened to a dismal $3.5 million to place No. 11.
Take Me Home was bested by Paramount’s Justin Bieber: Never Say Never, which continued to thrive in its fourth weekend, thanks in large part to Jon M. Chu’s director’s fan cut. The movie came in No. 10 for the weekend, grossing an estimated $4.3 million for a cume of $68.9 million — surpassing the $65.3 million earned by Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour.
Elsewhere at the box office, the Weinstein Co.’s The King’s Speech became the company’s top-grossing film of all time at the domestic box office.
On the heels of its top Oscar wins last weekend — including for best picture — King’s Speech fell a narrow 11% to an estimated $6.5 million to place No. 7. The film’s cume through Sunday was $123.8 million, surpassing the $120.5 million earned by Inglourious Basterds.
In general, there wasn’t a big bump for Oscar winners, perhaps because they’ve done so much business already, according to box office observers.
Paramount and Relativity Media’s The Fighter dipped 29% to an estimated $1.1 million for a domestic cume of $92 million. Fighter came in No. 14 for the weekend, followed by Fox Searchlight’s Black Swan, which fell 25% to an estimated $1 million for a cume of $105 million.
Roadside Attractions’ Biutiful, for which Javier Bardem picked up an Oscar nomination, crossed the $4 million mark for the weekend, grossing $258,500 from 142 screens for a cume of $4.2 million.