Box Office 3/13/2011
Sony’s sci-fi action pic Battle: Los Angeles topped the domestic box office with a strong $36 million opening, but Warner Bros.’ Red Riding Hood and Disney’s Mars Needs Moms weren’t so lucky.
The news was particularly bad for Disney financially, since Mars cost $150 million to produce, but only grossed $6.8 million in its debut—one of the studio’s lowest openings in recent memory.
Paramount holdover Rango trounced both Mars and Red Riding Hood in its second weekend, falling only 39% to an estimated $23.1 million. In the first 10 days since its worldwide release, the critically acclaimed toon, placing No. 2, has earned a robust $68.7 million domestically and $46 million overseas for a total of $114.7 million.
Battle also made a major play overseas, grossing $16.7 million from 33 territories for a worldwide bow of $52.7 million.
But that didn’t mollify Warners, who said the general box office slump hurt Red Riding Hood. Starring Amanda Seyfried, the dark fantasy opened to an estimated $14.1 million, well behind expectations. The film, eviscerated by the critics, played to its intended audience—young females—only not enough turned out.
Red Riding Hood came in No. 3, followed by Universal holdover The Adjustment Bureau, which fell a respectable 46% in its second weekend to an estimated $11.5 million for a cume of $38.5 million, according to Rentrak.
Mars, the final film from Robert Zemeckis’ ImageMovers Digital under its now-severed deal with Disney, came in No. 5.
At the specialty box office, Focus Features’ Jane Eyre got off to a winning start, scoring the best location average of 2011 so far. The film grossed an estimated $182,317 from four theaters in New York and Los Angeles for a per screen average of $45,579.