Box Office 3/20/2011

Bradley Cooper starrer Limitless opened to a better-than-expected $19 million at the North American box office in a boost for Relativity Media’s new foray into domestic distribution.

But business remained soft overall, with revenue down 10% from a year ago. The other new movies — Lionsgate’s Matthew McConaughey legal thriller The Lincoln Lawyer and Universal’s sci-fi comedy Paul — grossed $13.4 million and $13.2 million, respectively.

Paramount’s sleeper hit Rango grossed an estimated $15.3 million in its third weekend to come in No. 2, according to Rentrak. The toon fell a respectable 32%, finishing the weekend with a cume of $92.6 million.

Sony’s Battle: L.A. fell 58% in its second weekend to an estimated $14.6 million for a cume of $60.6 million. The sci-fi action pic placed No. 3.

Relativity teamed with Universal in co-financing Paul, which cost $40 million to produce and was always intended for a worldwide audience. The raunchy comedy stars British actors Simon Pegg and Nick Frost, while Seth Rogen voices the role of the alien.

Paul has already earned $28 million overseas, with most of the bounty coming in the U.K.

Including its domestic debut, Paul’s worldwide cume is $41.3 million, positioning the film to become a solid performer for Universal. Paul has 53 more foreign territories in which to open.

Elsewhere on the top 10 chart, Warner Bros.’ Red Riding Hood fell 48% in its second weekend to an estimated $7.3 million for a cume of $26 million in its first 10 days. The film placed No. 6.

Disney’s ill-fated Mars Needs Mom continued to struggle, grossing an estimated $5.3 million in its second weekend for a 10-day domestic cume of $15.4 million. Overseas, the motion-capture toon grossed a soft $3.4 million for an international take of $7.8 million and a worldwide total of $23.2 million.

Back at the U.S. specialty box office, Anchor Bay’s mob drama Kill the Irishman grossed an estimated $143,700 from 21 theaters for a location average of $6,842 and a cume of $335,698.

Sony Pictures Classics’ Dutch war film Winter in Wartime opened to an estimated $16,157 from three theaters for a so-so location average of $5,386.

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Posted on March 20, 2011, in Box Office and tagged . Bookmark the permalink. Leave a comment.

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